Super Bowl Ponderings

I won't even comment on most of the Super Bowl commercials this year because they were, for the most part, a waste of $2.7 million. Each. (Can you say Sales Genie?) However, there were some unexpected success stories that delighted me.

Bridgestone set up a nice 1-2 punch with their ads this year. The first was cutesy and kind of made me smile, but wasn't that great on its own. However, once the second one aired, I was rolling on the floor.



Who doesn't love Richard Simmons?

Coke did its thing with the parade spot. Everyone loves underdogs triumphing (not the character Underdog, because he loses, but you know what I mean), and Charlie Brown is definitely the American epitome of the disadvantaged. Sure, it's not one of your stereotypical Super Bowl knee-slappers, but it really speaks to who Coke is.



The highlight of the entire night, for me, was definitely the Talking Stain spot for Tide. HYSTERICAL! Not only do I think that everyone can relate to such an experience, but we really do feel as if a stain on our clothes are screaming out to those around us.



I would love to have the voiceover job for the stain. Too funny.

As for those of you who liked the Sobe commercial (which I know there are plenty), you're crazy. Not only didn't it make sense with the song, it left me wondering, "WHY THE HELL IS NAOMI CAMPBELL IN THIS?" Plus, 80% of the people I watched these ads with had no idea who the girl was, and some thought it was Beyonce. (Stupid, I know. But doesn't that say something about who the viewer is?) Slapping an MJ song & dance in a commercial doesn't automatically make for good advertising. (Sorry Professor Eighmey, I'm going against the "when in doubt" rule.) And "Thrillicious?" Are you shitting me?



Just makes my skin crawl.

And the Audi commercial... trash. Case and point for movie parody gone terribly wrong. It was just creepy.



I know I wasn't the target for this ad (hell... I can't afford a luxury car) but even older people that I asked about it said it was bad. I get what they were trying to do, and if execution were everything, they would have it made, however, it just left everyone asking, "What the f*** was that?" It didn't make viewers remember the Audi brand AT ALL.

As I said, I won't be commenting on all of the commercials, because they should pay ME $2.7 million to give their filth more publicity.

Peace out.